A journey of passion, sustainability, and community that transforms fashion into a force for positive change
It wasn't a boardroom, it was a late-night study session fueled by instant noodles and a shared frustration: Why did all streetwear look the same? Our founders, Alex and Maya, decided to stop complaining and start creating. They envisioned a brand that wasn't just about the drip, but about identity – a fusion of digital culture, bold graphics, and conscious creation.
Our first drop sold out in 72 hours. But the real moment was seeing our designs in your TikToks, your Insta stories, your digital worlds. We realized we weren't just shipping packages; we were building a global crew. A community that values authenticity over hype and isn't afraid to challenge the status quo, one graphic tee at a time.
"This isn't just fashion – it's a movement. Every piece tells a story of sustainability, craftsmanship, and hope for a better future."